Roma's head of social media Paul Rogers says it was "an incredible moment" when the club's Twitter campaign helped find a missing girl in London.
This summer, Roma partnered up with organisations such as Missing Kids in the UK, Telefono Azzurro in Italy and National Center for Missing and Exploited Children in the US by accompanying every new signing's announcement video with pictures of children reported missing to raise awareness of the search for them.
On Thursday afternoon, the club announced that a 15-year-old girl that the club featured in the announcement of Turkish centre-back Mert Cetin from Genclerbirligi was found "safe and well" in London and was brought "back where she should be".
"It was quite an incredible moment, actually," Rogers told Sky Sports News.
"We've been doing this all summer, and obviously it's really hard to find missing people - children go missing for any number of reasons, there was no guarantee that any of the children we promoted would ever be found, we were just trying to do our bit and highlight these charities.
"I don't believe that the campaign would have been a failure if no child would have been located, we knew what we did was the right thing to do and we would have had no regrets. But when I took the phone call and informed the rest of our team, people in our digital team and across the whole club were just so, so happy. It was quite emotional."