Defeat to Atletico Madrid in the Champions League proved costly for Juventus away from the pitch, as well as on it, as the Old Lady's value on the stock exchange plummeted has 12 percent since Wednesday evening.
Each share went from 1.4490 euros to 1.2603 and the significant decrease caused the temporary suspension of the shares.
The decrease means the club's value has reduced by around 130 million euros.
The massive sales orders are due to the fact that investors understand that the club could see its profit and loss account affected if they are eliminated in the Champions League's last 16.
Juventus had strung together months of consecutive improvement in their market value, particularly after the arrival of Cristiano Ronaldo. Just last summer they were trading at 0.66 and on Wednesday they had reached 1.44, showing a rise close to 120 percent.