You know things are bad for Manchester United when even non-league Oldham Athletic are having fun at their expense.
The Latics were playing Dorking Wanderers in the fifth-tier National League on Saturday night at the same time as United's catastrophic 4-0 loss at Brentford.
And when news filtered through to Boundary Park that Erik ten Hag's team had shipped four first-half goals, Oldham chairman Frank Rothwell couldn't resist having a little dig at their illustrious near-neighbours' plight.
Interviewed live on BT Sport, Rothwell talks about how Oldham's supporters have rallied around the club despite plenty of strife in recent seasons.
Then at the end of the interview, unprompted, Rothwell asks: 'Do you know what's happening to United?' He then lets out a huge belly laugh.
While United failed to mount a second-half comeback in west London, Oldham went on to beat Dorking 3-2 to claim their first win in the National League.
The Latics are spending their first season in non-league football in 127 years of history following relegation from League Two last season.
They were a top-flight side who rubbed shoulders with United in the formative years of the Premier League in the early 1990s but fell upon hard times.
Oldham and United, whose grounds are just 10 miles apart, played out memorable FA Cup semi-finals in 1990 and 1994, with the Reds prevailing in replays on both occasions.
Rothwell, 72, stepped in to save Oldham from liquidation back in July following the disastrous four-year ownership of Moroccan football agent Abdallah Lemsagam.
Rothwell isn't afraid of a challenge - after all he was 70 when he became the oldest man to row solo across the Atlantic Ocean.
He is also one of only 10 sailors to circumnavigate North and South America, and has climbed Mount Kilimanjaro. He has also seen off prostate cancer.
When he bought the club for £12million over the summer, Rothwell said: 'Look, I had to save it. I've lived here for more than 50 years. My kids were born in the hospital next to here. I love the town and the people.
'I couldn't be the person who could have saved it but didn't.'
On the challenge, he added: 'This is the biggest one because I'm not in control of everything.
'When I'm rowing across the Atlantic I'm in control of how far I'm going to go that day. It's a bit rough today, am I going to continue rowing or go for safety and put the sea anchor out? I'm in control of that.
'Here, there are so many things I'm not in control of. But hopefully I can influence things, we'll get good people on board and (manager) John (Sheridan) seems to be up for it.'
Having started the season with a goalless draw at Torquay United, Oldham overcame Dorking thanks to goals by Hallam Hope, Chris Porter and Ben Tollitt.