The Qatari owners of Paris Saint Germain are seeking an unprecedented valuation of £3.4bn (€4bn) as they sought fresh investment in the club.
Since the summer, the owners Qatar Sports Investments have sought new investment through the selling off of a 15 per cent stake in the club. Discussions have since been taking place between various interested parties.
Nasser Al-Khelaifi, the owners' representative in France and president of the club, told the Financial Times that talks over the 15 per cent stake were taking place under the valuation of the club at '€4bn'.
There have been some suggestions around world football that the owners could soon lose their appetite for the sport after hosting the World Cup, which is taking place in Qatar until December 18. Al-Khelaifi poured scorn on this notion.
'PSG is an investment in sport — we’re proud of the club and our fans,' he said. 'We have a long-term project here.
'We need a new stadium. We need to own the stadium.'
PSG has emerged into one of the key players in global football, with the Qataris having spent over a billion pounds on transfers alone during their tenure of ownership. This included the £222m acquisition of Neymar in 2017, following high-profile signings of David Beckham - who is an ambassador for the Qatar World Cup - and Zlatan Ibrahimovic.
Kylian Mbappe, considered one of the finest players on the planet, joined the club in the same summer for a future fee of around £150m.
The potential sale of a 15 per cent stake in the club at such an enormous valuation - the best part of a £1bn more than what Chelsea was eventually sold for - comes as both Liverpool and Manchester United seek new investors, and potential outright buyers.
Liverpool are reportedly entertaining buyers around the £2.7bn mark, representing an enormous profit on the £790m Fenway Sports Group paid for the club over 10 years ago.
Sam Kennedy, president of the Red Sox baseball franchise and FSG partner said earlier this month of speculation surrounding the future of Liverpool: 'There has been a lot of interest from numerous potential partners considering investment into the club.
'It is early days in terms of exploring possibilities for possible investment into Liverpool. Great companies grow by adding value to their business.
'One way to increase that value from time to time is to sell assets or add investors. Does that mean FSG is going to sell Liverpool? I do not know.
'It's [principal owner] John Henry's, Tom Werner's and Mike Gordon's job to responsibly run Fenway Sports Group and they felt this was an ideal time to explore possible opportunities for investment into the club.'
Meanwhile, Manchester United last week released a statement announcing their intention to seek investment in the club as they look to revamp Old Trafford and Carrington, their training ground.
'The strength of Manchester United rests on the passion and loyalty of our global community of 1.1bn fans and followers,' a statement from co-chairmen Avram and Joel Glazer read:
'As we seek to continue building on the club's history of success, the board has authorised a thorough evaluation of strategic alternatives.
'We will evaluate all options to ensure that we best serve our fans and that Manchester United maximises the significant growth opportunities available to the club today and in the future.'
Manchester United's revenues outstripped those of the French club last season, bringing in £483m while the Parisian's brought in £481m. Liverpool raked in £476m