What began as a World Cup victory has now spiralled into an almighty war as the Spanish FA president was suspended today following his controversial kiss with Jenni Hermoso.
FIFA, the Lionesses and RFEF have now descended into a 'he said, she said' battle with Luis Rubiales' job hanging in the balance amid 'disciplinary proceedings'.
The crisis first kicked off on Sunday following Spain's 1-0 victory against England at the highly anticipated match in Sydney, Australia.
But no one could have predicted what followed, with Rubiales now accusing Hermoso of 'false feminism' and Hermoso branding his actions as 'sexist'.
If you're confused, don't worry, as MailOnline has revealed who said what in the row over that polarising kiss.
Jenni Hermoso
In a statement released just yesterday, Hermoso revealed how 'vulnerable' she felt after the kiss with Rubiales on Sunday.
The 33-year-old claimed that she was a 'victim of an impulse-driven, sexist, out of place act' and did not consent to this.
'The situation shocked me given the celebrations that were taking place at the moment, and with the passage of time and after delving a little deeper into those initial feelings,' Hermoso said.
'I feel the need to report this incident because I believe that no person, in any work, sports or social setting should be a victim of these types of non-consensual behaviours. I felt vulnerable and a victim of an impulse-driven, sexist, out of place act without any consent on my part.'
Hermoso also claimed that she'd felt pressure from the RFEF and others to make a statement that would justify Rubiales' actions despite her own feelings.
But her version of the truth has now been signed by 56 players who have refused to play until Rubiales is sacked.
Luis Rubiales
The Spanish FA president has consistently claimed that Sunday's kiss was 'consensual', adding that it was actually Hermoso who 'lifted [him] up'.
In a speech on Friday, he said: 'It was a spontaneous kiss. Mutual, euphoric and consensual. That's the key. A consensual "peck" is enough to get me out of here?
'Jenni was the one who lifted me up. I told her to 'forget about the penalty [that Mary Earps saved]' and I said to her "a little peck?" and she said "OK".'
Hermoso again claims this is 'categorically false and part of the manipulative culture that he has generated.'
On Friday, Rubiales also launched a stunning tirade as he blamed Hermoso of 'false feminism' and 'social murder'.
While he initially refused to quit during the Spanish FA's extraordinary meeting, he was suspended today for a period of 90 days.
During this time, he is barred from all 'football-related activities at national and international level' and is banned from contacting Hermoso.
Despite this, Rubiales continues to be defiant over the kiss, revealing in another statement of his own that he will 'legally defend himself' in order for the truth to prevail.
'Luis Rubiales has stated that he will legally defend himself in the competent bodies, he fully trusts FIFA and reiterates that, in this way, he is given the opportunity to begin his defence so that the truth prevails and his complete innocence is proven,' the statement released through the federation read.
FIFA
Earlier today, FIFA 'provisionally' suspended Rubiales in the midst of the World Cup kiss backlash.
In an extraordinary statement released today, the crisis-ridden organisation has confirmed that Rubiales is now barred from all 'football-related activities at national and international level' for 90 days.
Rubiales has also been banned from making any contact with Hermoso and 'her close environment', with the 'no further information' to be revealed until a final decision has been made.
'FIFA reiterates its absolute commitment to respect the integrity of all persons and therefore condemns with the utmost vigor any behavior to the contrary,' the association added.
'Likewise, the RFEF and its officials or employees, directly or through third parties, are ordered to refrain from contacting the professional player of the Spanish national team Ms. Jennifer Hermoso and her close environment.
'The FIFA Disciplinary Committee will not provide any further information on these disciplinary proceedings until a final decision has been taken.'
Lionesses
England's Lionesses also released a statement slamming Rubiales in the belief that his actions were 'unacceptable' but allowed to occur in a 'sexist and patriarchal organisation'.
They wrote: 'Abuse is abuse and we have all seen the truth. The behaviour of those who think they are invincible must not be tolerated and people shouldn't take any convincing to take action against any form of harassment.
'We stand with you, Jenni Hermoso.'
Royal Spanish Football Federation (RFEF)
Meanwhile, the Spanish FA (RFEF) has stood by Rubiales despite the allegations against him.
It said that both Rubiales and the organisation 'will demonstrate each of the lies that are spread either by someone on behalf of the player or, if applicable, by the player herself'.
The RFEF claims the 'evidence' was 'conclusive' that Rubiales, 46, had 'not lied'.
In the statement, they included a photo-by-photo rundown of the kiss incident in a desperate attempt to back up Rubiales' claims.
'The RFEF and the President, given the seriousness of the content of the press release from the Futpro union, will initiate the corresponding legal actions,' they added.
Despite this, the Spanish sports program, Carrusel Deportivo, has now claimed that 11 members of Jorge Vilda's coaching staff have resigned from their positions with the RFEF.